Located at the intersection of the Pacific Ocean and the Santa Lucia Mountains, Big Sur is one of the most iconic destinations in the world. The region is defined by miles of staggeringly beautiful coastline, ocean cliffs, steep ridges, jagged peaks, deep gorges, flowing rivers and a population of approximately 1,000 residents. Big Sur has a history that’s as remarkable as its setting, a rich and storied heritage of diverse civilizations, cultural influencers, forward thinkers and artists of every kind. This is where people come to find what they’ve been looking for — even if they don’t quite know what it is yet. It’s the kind of place that can change you, if for no other reason than the fact you’ll never forget it.
From star-strewn skies to ancient redwood groves, Big Sur offers countless ways to explore and unwind. Hiking trails wind through Pfeiffer Big Sur State Park, Andrew Molera State Park, Point Lobos State Reserve, and Garrapata State Park, each offering its own unique vantage point of the coastline. Guests of Alila Ventana can also enjoy guided excursions from cycling tours and forest bathing to leisurely coastal walks as well as opportunities for surfing, horseback riding, and wildlife watching.
Big Sur’s cultural tapestry is woven into its landscape. Visit the Henry Miller Memorial Library, take a private tour of the historic Point Sur Lighthouse, or marvel at architectural icons like Bixby Bridge. Galleries and boutique shops showcase local artisans, with works inspired by the region’s rugged beauty and creative heritage. From fine art to hand-crafted goods, it’s easy to take home a piece of Big Sur’s soul.
Iconic sights punctuate the coastline, including the purple sands of Pfeiffer Beach and the sweeping marine vistas of Point Lobos. Here, nature’s glory and human ingenuity meet in perfect harmony, offering visitors an experience that is at once grounding, inspiring, and unforgettable.